Brand Management

Brand Management
Ready to Get Booked, Branded & Balanced?
If you’re an entrepreneur or small business owner who’s tired of DIYing your brand and marketing strategy, the Booked & Branded Brand Strategy Management Package is your next move.
Led by La’Asia Johnson, brand strategist and founder of Elle Jae Essentials, this package offers real-time business support, strategy, and accountability for service providers, product-based businesses, and lifestyle brands who want to grow, sell, and stay consistent—without burnout.
What’s Included Each Month:
✅ Two 1-hour Strategy Sessions via Zoom
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Planning, content direction, campaign guidance
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Monthly offer and promotion alignment
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Identifying the key product, service, or bundle you want to focus on
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Making sure your content, emails, and marketing all point toward that offer
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Mapping out when to announce, promote, and close the offer
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Helping you choose promos that make sense for your brand (discounts, limited-time drops, value adds, etc.)
✅ Custom Monthly Marketing Plan
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Campaign themes tailored to your goals
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Offer planning + launch roadmap
✅ Social Media Strategy Support
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Content direction (no graphics provided)
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Trending topics + post ideas
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Captions and Conversion-driving prompts
✅ Email Marketing Strategy (if applicable)
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Monthly email plan
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Review of 2 custom emails (storytelling, promos, or automation)
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Segmentation & list growth ideas
✅ Text Message Marketing Strategy (if applicable)
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Up to 4 SMS campaigns/month
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Copywriting & timing suggestions
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Launch & flow support
✅ Ongoing Brand Management & Accountability
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Weekly check-ins via email
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KPI + engagement performance review
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Live Notion or Google Doc tracker for your brand’s growth
What’s Not Included:
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No graphic design or Canva templates
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No post scheduling or social media management
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No ad creation or paid media strategy